Strategic Collaboration: How Magyar Termék Strengthens Businesses in Challenging Times
Boedapest, vrijdag, 27 juni 2025.
The Hungarian Product Non-Profit organisation has launched an innovative platform that helps enterprises overcome economic challenges through knowledge sharing and strategic partnerships. Notably, 90% of surveyed consumers recognise the Magyar Termék brand and choose it consciously, demonstrating how strongly this initiative can support the local economy. By connecting businesses and stimulating their mutual collaboration, this organisation creates an ecosystem where small and medium-sized enterprises can grow and innovate, even in a complex economic climate. The platform focuses not only on economic resilience but also on strengthening the national economic identity by placing local producers and brands at the centre.
Strategic Collaboration in Retail
Magyar Termék Nonprofit Ltd. organised a supplier forum in Debrecen on Friday, aimed at supporting micro and small businesses in gaining market access [1]. The initiative involves collaboration between Magyar Termék, Auchan Magyarország, and the National Chamber of Agriculture, with the goal of strengthening the domestic economy [1].
Brand Recognition and Consumer Confidence
According to Eszter Benedek, director of Magyar Termék, the Magyar Termék brand is a crucial reference point for consumers. 90% of respondents indicate recognising the brand and consciously choosing it when making purchases [1]. The brand is considered the most well-known and credible domestic brand in Hungary [1].
Economic Impact
In 2024, companies with the Magyar Termék brand have contributed to the livelihood of approximately 48,000 Hungarian families [1]. Nagy Attila, sales director of Auchan Magyarország, emphasises that the brand helps offer high-quality products at attractive prices [1].
Future Vision for Collaboration
Papp Zsolt from the National Agricultural Chamber states that mutually beneficial professional collaborations are crucial for Hungary’s economic strength and competitiveness [1]. The platform encourages collaboration between producers, manufacturers, suppliers, and retail chains [1].