Kering Eyewear and Google Join Forces for Smart Glasses
Parijs, woensdag, 21 mei 2025.
Kering Eyewear and Google are collaborating on innovative smart glasses. They are combining luxurious design with advanced technology. The glasses, powered by Android XR, promise users an enriching experience. With artificial intelligence, they offer personalised features, enabling users to explore their environment in a new way. The aim is to provide both aesthetics and functionality. Kering Eyewear, known for brands such as Gucci and Cartier, sees this collaboration as an opportunity to explore new markets. Google adds advanced technology for a premium product. Although there is no launch date yet, expectations are high. The collaboration between Kering and Google marks an exciting step in the world of smart glasses. The fusion of fashion and technology promises to change the way we see the world.
Development of Smart Glasses
Kering Eyewear and Google have embarked on a groundbreaking collaboration focused on developing smart glasses. Kering, a luxury company known for its brand portfolio including Gucci and Cartier, integrates Google’s Android XR technology. This technology utilises artificial intelligence to offer personalised features, allowing users to discover their environment in new and enriching ways [1][2][3][4].
Technological Capabilities
The smart glasses from Kering Eyewear and Google will run on the Android XR platform. This platform provides AI assistant functionalities such as displaying translations, directions, and messages in real-time. Google recently showcased their new XR glasses during Google I/O 2025, where the benefits for user experience were highlighted [1][5][6].
Luxury Design Combined with Innovation
The emphasis of this project is on aesthetics and ease of use. By combining Kering Eyewear’s stylish designs with Google’s advanced AI technology, they aim for a product that is both fashionable and functional, seamlessly integrating into the user’s daily life. No details about the price or exact launch date of the smart glasses have been disclosed yet, but expectations are high [2][3][7].