Solamor Revived: Mikli's Strategic Comeback in Luxury Eyewear
Parijs, woensdag, 2 juli 2025.
Renowned eyewear designer Alain Miklitarian has, together with Ludovic Edouard Dader, breathed new life into the historic French eyewear brand Solamor. After four years of strategic repositioning, the first collection will be introduced at the Silmo Paris trade fair in September. The project is the result of countless prototypes and careful market analysis, aimed at reclaiming a prominent position in the competitive luxury eyewear market. Their approach combines heritage with modern design insights, seeking to give Solamor’s unique legacy new potential.
Strategic Resurrection of Solamor
The re-establishment of the luxury eyewear brand Solamor is a carefully planned project by Alain Miklitarian and Ludovic Edouard Dader. Since 2021, they have been working on a strategic repositioning of this iconic French eyewear label [1]. Their first collection will be presented at the Silmo Paris trade fair in September, following a period of intensive product development and market research [1].
Product Development Trajectory
The reintroduction process of Solamor was no simple task. The entrepreneurs have developed numerous prototypes and subsequently set aside before compiling a definitive collection [1]. This careful approach emphasises their commitment to quality and brand integrity in the competitive luxury eyewear market [GPT].