Technological Navigation: How Retailers Embrace Uncertainty with Intelligent Planning
Amsterdam, vrijdag, 6 juni 2025.
In a dynamic retail market, companies are fully investing in predictive technology and mobile strategies to gain competitive advantage. Advanced solutions like Blue Yonder help retailers make real-time decisions, manage risks, and improve customer focus. Professionals can now use AI, machine learning, and integrated planning systems to more accurately predict, optimise inventory, and be responsive to market changes. The core challenge is no longer implementing technology, but using it intelligently to enhance customer experience and increase operational efficiency.
The Rise of Predictive Technology
Retailers are navigating a complex market environment where predictive technology is becoming increasingly crucial. Mikhail Ishkhanov from SOTI states that retailers are almost permanently in a state of uncertainty, making advanced technological solutions necessary [3]. Modern retailers use AI and machine learning to improve real-time decision-making and optimise inventory strategies [1][2].
Mobile Strategies and Customer Experience
The mobile interface is now the primary way consumers interact with retailers [3]. Nearly 70% of Canadian consumers prefer personalised shopping recommendations, underscoring the need for smart, data-driven technological approaches [3]. Smaller retailers can gain competitive advantage through strategic technology implementation by working more precisely with influencers and specialised products [3].
Technological Innovation in Supply Chain Management
Blue Yonder has been named Snowflake’s Retail & Consumer Goods Data Cloud Product Partner of the Year for 2025, highlighting their technological advancement [5]. Their solutions enable network optimisation, risk reduction, and increased efficiency of business processes [1][4].