Carrefour E-Commerce Review: Realistic Growth Beyond Original Ambition
Parijs, vrijdag, 27 juni 2025.
The international retail giant Carrefour has revised its ambitious e-commerce growth strategy after failing to fully achieve the original revenue targets. Where initially a 200% revenue growth was aimed for by 2026, the current projection shows a more moderate 95% increase. This strategic review reveals the complex challenges of digital expansion in the modern retail market and demonstrates Carrefour’s ability to be flexible in adjusting growth expectations. The adjustment reflects the company’s realistic approach in a dynamic e-commerce environment, emphasising achievable and sustainable growth trajectories instead of unattainable expectations.
Carrefour’s E-Commerce Growth Trajectory
The retail giant Carrefour has adjusted its e-commerce growth strategy, reducing the original ambition of 200% revenue growth by 2026 to a more realistic 95% increase [5]. This strategic review shows the complexity of digital expansion in the modern retail market.
Retail Landscape and Digital Transformation
Carrefour, as the number 1 distribution group in Europe and number 2 globally, has a diversified store network with 1,220 hypermarkets, 4,301 supermarkets, and 8,899 local stores [4]. The company distributes its net revenue geographically as follows: France (46.3%), Europe (27.6%), and Latin America (26.1%).
Challenges in the E-Commerce Sector
The challenges for Carrefour reflect broader retail trends. Digital sales are growing steadily, with expected increases in online and mobile shopping of 11.31% annually [6]. Moreover, by the end of 2025, more than 53% of global consumers will shop through social platforms.