Dr. Martens Strengthens Brand Leadership with Former Adidas Top Executive
Londen, dinsdag, 3 juni 2025.
Dr. Martens has made a strategic move by appointing Carla Murphy as the new global chief brand officer. With over 20 years of experience in brand strategy and an impressive track record at Adidas and Icebreaker, Murphy is the ideal candidate to strengthen international brand positioning. She will work from London and report directly to CEO Ije Nwokorie, with the primary mission of refining the global brand strategy and expanding the international retail position. Murphy’s appointment fits into a broader series of strategic appointments aimed at reinforcing Dr. Martens’ growth and cultural relevance.
Strategic Appointment at Dr. Martens
Dr. Martens has appointed Carla Murphy as the new global chief brand officer, effective 1 July 2025. Murphy, who previously worked as senior vice president at Adidas Outdoor, has over 20 years of experience in brand strategy and product management [1][2][3].
Background and Expertise
Prior to her role at Dr. Martens, Murphy held senior positions at leading brands including Icebreaker within VF Corporation and various brands under Amer Sports, such as Salomon and Arc’teryx [4][5]. Her career is characterised by deep expertise in brand building and international strategy development [2].
Strategic Responsibilities
Based in London, Murphy will be responsible for directing the global brand strategy, creativity, and vision. She will have direct supervision over global divisions for product, strategy, marketing, and sustainability [1][6].
Company Leadership Response
CEO Ije Nwokorie showed great confidence in Murphy’s appointment, describing her as a ‘leader with a proven track record in bold narratives and creativity for driving growth in international brands’ [7].