Boots Transforms Wellness Market with 300 Innovative New Products
Londen, donderdag, 12 juni 2025.
The British pharmacy chain Boots is launching a groundbreaking expansion of its wellness range this summer with 300 new products and 18 notable new brands. This strategic move reflects the growing consumer demand for holistic health solutions, with social media trends and scientifically proven effectiveness at the forefront. Brands such as Absolute Collagen, The Nue Co, and TikTok favourites Humantra will be part of this expansion. Boots’ own brands HABI and Modern Chemistry will serve as flagship lines, focused on creating sustainable health habits and ingredient-driven, scientifically substantiated products.
Boots’ Strategic Wellness Expansion
Boots announces a significant expansion of its wellness range with 300 new products and 18 new brands, targeting the growing consumer need for holistic healthcare [1][2]. The expansion includes renowned brands such as Absolute Collagen, The Nue Co, RUCI, Hair Gain, Smart Strains, and Air-UP, as well as popular TikTok brands like Humantra and Selfish [3].
Own Brands as Strategic Pillars
The expansion follows the launch of two in-house wellness lines: HABI and Modern Chemistry [4]. HABI focuses on creating sustainable health habits, while Modern Chemistry is dedicated to scientifically backed, ingredient-driven products [5]. Both brands began with supplement ranges and will expand into skincare in July [6].
Market Response and Consumer Needs
Kirstie Thorley-Mitchell, Head of Wellness at Boots, emphasises the rapid evolution in the wellness market and the increasing consumer demand for products that support health and beauty goals from within [7]. The selection of new products is carefully curated, with attention to social media trends on platforms like TikTok and proven effectiveness [8].