GLDN by Görtz Boosts Product Innovation with Centric PLM
Amsterdam, dinsdag, 3 juni 2025.
GLDN by Görtz, a German footwear and lifestyle brand, collaborates with Centric Software to accelerate product development and improve operational efficiency. With the Centric PLM system, they aim to streamline production processes and maximise profit margins. This partnership underscores the focus on digital transformation and omnichannel strategies within a rapidly changing market environment. Launched in May 2024, GLDN by Görtz offers a unique mix & match concept for women’s fashion and plans to open their online store in 2025. This project could set a precedent for retail strategies in the Dutch DIY market.
Innovation in Retail Strategies
The focus on digital transformation in the retail sector is not new, but the application of technologies such as the Centric PLM platform provides new opportunities for efficiency improvement and margin optimisation. GLDN by Görtz illustrates how an advanced PLM solution can help streamline production processes, which is crucial in a world where rapid adaptation to market changes is necessary. The use of a cloud-based PLM solution like Centric PLM has proven beneficial, particularly in providing comprehensive visibility in the supply chain and user-friendly configuration options[1].
The Impact on the DIY Market
The strategic decision of GLDN by Görtz to invest in a PLM solution can influence the broader DIY market, including the Dutch one. As retailers increasingly need to compete digitally, the successful implementation of technology like Centric PLM may inspire other players in the industry to modernise their development processes and logistical operations. Even within the DIY sector, the necessity for streamlined processes and improved operational margins is becoming more important, especially given the rising competition and changing consumer trends[2].
Prospects for GLDN by Görtz
With the planned launch of their online store in 2025, GLDN by Görtz continues to commit to expanding and digitalising their operations. This initiative, stemming from the partnership with Centric Software, demonstrates not only their focus on modern technology but also their strategy to play a leading role in the fashion and footwear industry. By offering a seamless online and offline shopping experience, they hope not only to expand their customer base but also to establish a best-in-class retail experience, which could inspire other companies[1][3].