Free OLED TV: De Bisschop's Clever Sales Strategy for Dream Kitchens
Brussel, donderdag, 3 juli 2025.
Kitchen retailer De Bisschop has launched a bold marketing campaign offering customers a high-end Samsung OLED television as a free gift when purchasing a complete kitchen. The promotion, valid until the end of December, provides televisions valued up to £3,499, depending on the purchase amount and number of built-in appliances. This attractive offer is designed to entice consumers in a competitive retail market, with the entrepreneur combining the added value of a full kitchen installation with a premium technological gift that enhances the deal’s appeal.
Promotion Campaign with Premium Samsung OLED TVs
De Bisschop’s kitchen store marketing campaign offers customers a unique benefit: a free Samsung OLED television with the purchase of a complete kitchen. The promotion is valid from 1 July to 31 December 2025 and varies in television model based on the purchase amount [1].
Detailed Promotion Terms
Customers can receive different television models depending on their purchase amount and number of built-in appliances: a 42-inch Samsung (value £1,599) for purchases between £20,000-£24,999, a 55-inch model (value £2,599) for purchases between £25,000-£29,999, and a 65-inch television (value £3,499) for purchases over £30,000 [1].
Marketing Strategy in Competitive Retail Market
This promotional approach demonstrates an innovative method of attracting customers in the competitive home furnishing market. By offering a premium technological product as a gift, De Bisschop attempts to increase the attractiveness of a complete kitchen purchase [2].