Auchan Unveils Green Campaign: Reducing Plastic with Smart Loyalty Strategy
Boedapest, donderdag, 3 juli 2025.
Auchan Hungary launches a groundbreaking July campaign focused on sustainable consumer decisions. Through an innovative online Green Personality Test, loyalty card holders will be challenged to assess their environmental awareness and have a chance to win attractive prizes. The campaign aims to reduce plastic usage and provide customers insights into their own sustainability profile. Participants can win weekly digital coupons, with a grand prize of 100,000 HUF in loyalty points. Auchan will also showcase 21 more sustainable product options, actively playing a role in stimulating environmentally conscious purchases.
Auchan’s Sustainability Campaign: A Strategic Approach
Auchan Hungary launches an innovative campaign in July 2025 targeting plastic usage reduction and promoting environmentally conscious consumer decisions. The company will introduce an online Green Personality Test, specifically designed for loyalty card holders [1].
Loyalty Programme with Sustainable Focus
The campaign offers participants the opportunity to win weekly digital coupons, with an attractive grand prize of 100,000 HUF in loyalty points. Moreover, Auchan will present 21 more sustainable product options in its shelves, actively contributing to more environmentally conscious purchases [1].
Educational Approach to Sustainability
Csaba Kövér, CEO of Auchan Hungary, emphasises that this campaign is a crucial part of their broader sustainability strategy. The initiative focuses on reducing plastic packaging, promoting locally grown products, and encouraging energy-efficient choices [2].
Internal Promotion and Engagement
Internal influencers Barbara Majer, Emese Sztasákné Szabadi, and Viktória Markuj will play a central role in promoting the Plastic-Free July campaign, aiming to raise customer awareness about more sustainable consumption choices [1].