Paul & Joe Strengthens International Strategy with New CEO
Parijs, vrijdag, 13 juni 2025.
The French fashion brand Paul & Joe has appointed Marie-Emmanuelle Demoures as its new chief executive, a strategic move aimed at international expansion. With her rich background in the fashion industry - including training at the Institut Français de la Mode and previous experience as CEO at Elise Chalmin - she will work closely with founder Sophie Mechaly. Demoures’ mission is clear: to increase brand appeal, strengthen operational teams, and expand Paul & Joe’s international presence. Her appointment marks a new phase for the brand, known for its feminine silhouettes and vintage influences.
Background and Professional Experience
Marie-Emmanuelle Demoures brings an impressive background in the fashion industry. She is a graduate of the Institut Français de la Mode and has over 15 years of experience in the ready-to-wear sector [1][2]. Prior to her appointment at Paul & Joe, she served as chief executive officer at the French fashion house Elise Chalmin from October 2023 to March 2025 [3].
Strategic Goals
Demoures will work closely with founder Sophie Mechaly to strengthen the brand’s strategic development [1]. Her primary mission includes leading operational teams, increasing brand appeal, and driving international growth [2]. The focus is on expanding presence in international markets, with special attention to new target audiences [4].
Brand Vision
Paul & Joe, founded in 1995, is known for its feminine silhouettes and vintage influences [1][2]. Mechaly is enthusiastic about Demoures’ appointment, emphasizing her strategic vision and product knowledge as crucial elements for the brand’s next development phase [3].