Beyond the Catwalk: Parisian Designers Rewrite the Storytelling Book
Parijs, maandag, 30 juni 2025.
During Paris Men’s Fashion Week, designers like LGN, KidSuper, and Sean Suen are transforming traditional catwalk presentations into immersive narrative experiences. By utilising cinema, performance, poetry, and fables, they elevate fashion presentations to a higher artistic level. LGN Louis-Gabriel Nouchi, for instance, launched an animated film inspired by ‘Blade Runner’, while KidSuper created a theatrical show based on ‘The Little Prince’. This innovative approach demonstrates how fashion brands increasingly communicate their story and artistic vision through experimental presentation formats, where the narrative form becomes just as important as the clothing itself.
Narrative Revolution in Fashion
During last Saturday’s Paris Men’s Fashion Week, designers transformed the traditional catwalk presentation into layered, narrative experiences. LGN Louis-Gabriel Nouchi opted for a cinematographic approach by presenting an animated film called ‘The Replicant’, inspired by Philip K. Dick’s ‘Blade Runner’ [1]. At the Silencio club in Paris, he invited his guests to a film screening with popcorn and champagne, adding a completely new dimension to fashion presentations [1].
Theatrical Transformations
KidSuper’s designer Colm Dillane went a step further by creating a theatrical show at the Musée des Arts Décoratifs. Inspired by Antoine de Saint-Exupéry’s ‘The Little Prince’, he had models emerge from enormous books, completely blurring the boundaries between fashion, theatre, and storytelling [2].
Changing Presentation Forms
These innovative approaches illustrate a broader trend in the fashion world, where brands increasingly experiment with presentation formats. Sean Suen, for example, created a collection that evokes a hazy summer afternoon, merging silhouettes across different eras, styles, and fabrics [3]. This approach shows how designers are transforming the traditional catwalk into a platform for artistic expression and storytelling [1][2][3].