Balzac Paris Reforms Fashion Vision with Renowned Style Director
Parijs, dinsdag, 24 juni 2025.
The Parisian fashion market is experiencing a strategic transformation with the appointment of Kim Coiffier as the new style director at Balzac Paris. Coiffier, with a background from prestigious fashion houses like Chanel and Louis Vuitton, will renew the brand without betraying its unique ‘tradi-barge’ identity. The key shift lies in a refined approach to volumes, materials, and finishing, focusing on sophistication without losing the original brand essence. This marks a crucial phase in the brand strategy, with Balzac Paris targeting a broader customer base with a more sophisticated collection.
Strategic Transformation
Balzac Paris announces a significant shift in its fashion vision with the appointment of Kim Coiffier as the new style director. Coiffier, who previously worked for renowned fashion houses such as Chanel, Louis Vuitton, and Saint Laurent, will guide the brand through a period of creative renewal [1]. Her appointment marks a crucial phase where the brand maintains its characteristic ‘tradi-barge’ style while striving for greater sophistication.
Business Development
The company, founded in 2014 by Chrysoline and Victorien de Gastines, has experienced impressive growth. In 2023, Balzac Paris achieved a turnover of 24 million euros, representing a 30 percent growth [1]. Moreover, the brand is certified as a B Corp and became an ‘entreprise à mission’ in 2022, underlining its commitment to sustainability and social responsibility.
Brand Strategy and Expansion
Balzac Paris’s expansion strategy includes opening new sales points across various French regions. Following the establishment in Toulouse by the end of 2024, there are plans for new locations in Bordeaux, Aix-en-Provence, Marseille, and Lyon [1]. Additionally, the brand has broadened its assortment by reintroducing menswear and launching a beauty line in 2024 [1].