Paris Becomes the Epicentre of Retail Innovation: NRF Retail's Big Show Europe Unveiled
Parijs, vrijdag, 20 juni 2025.
The first European edition of NRF Retail’s Big Show promises a revolutionary meeting for retail professionals. From 16 to 18 September, Paris will transform into the global retail platform, where over 7,000 international retailers will converge. With more than 480 exhibitors and 100 keynotes, the event will reveal in-depth insights into future retail trends, with a special focus on artificial intelligence, sustainability, and integrated commercial experiences. The theme ‘Retail Together’ symbolises the unique cross-pollination between European and North American retail markets, with innovation, networking, and strategic knowledge sharing at the core.
The Rise of an International Retail Platform
The first European edition of NRF Retail’s Big Show promises a transformative gathering for retail professionals. The event will bring together 7,000 international retailers in Paris, with more than 480 exhibitors and approximately 100 keynotes [1][2]. The theme ‘Retail Together’ symbolises a unique cross-pollination between European and North American retail markets [1].
Artificial Intelligence and Sustainability as Core Focus
Artificial intelligence and sustainability will be central themes during the event [1]. Retailers will discuss strategies for seamlessly integrating physical, digital, and social experiences, referred to as ‘unified commerce’ [1]. Nicolas Diacono from Nincotech emphasises that recent AI developments mark the beginning of a new era in commerce, which he calls ‘omni-modal trade’ [1].
International Retail Experts Take the Stage
Guillaume Motte, President & CEO of Sephora, will deliver the opening lecture titled ‘We Belong to Something Beautiful’ [4]. He will reveal the ‘magical formula’ behind Sephora’s success, including a carefully curated brand portfolio and seamless omnichannel experiences [4].