Rowen Rose Unveils Layered Gender Freedom in Debut Menswear
Milaan, dinsdag, 24 juni 2025.
In a bold move during Milan Fashion Week, Emma Rowen Rose presented her first menswear collection ‘Retreat’, inspired by Greek and Roman thermal baths. The collection breaks traditional gender boundaries by creating a unique aesthetic that transcends bodies and styles. With refined details like delicate pleats on leather pieces and elements from the spa world, Rowen Rose transforms the male wardrobe. The show, held in a Renaissance palace, marks not only a new chapter for the brand but also symbolises a broader shift towards more inclusive and fluid fashion expression.
Debut of a New Fashion Vision
The Parisian fashion designer Emma Rowen Rose presented her first menswear collection ‘Rowen Rose Retreat’ on Monday evening during Milan Fashion Week, inspired by Greek and Roman thermal baths [1][2]. The show took place at the Renaissance Villa Visconti Borromeo Litta in Lainate, approximately 20 km from Milan, which formed a symbolic location for this groundbreaking collection [2].
Gender Freedom in Fashion
Rowen Rose explicitly emphasises a gender-neutral approach, with the collection designed not separately for men and women, but as an integrated language of style [3]. The designer states: ‘Rowen Rose is an aesthetic you choose; it transcends gender. It’s the same essence, the same elegance, the same unique attitude’ [3].
Collection Details
The collection is characterised by reinterpreted brand codes, with strong shoulders and fine pleats on leather pieces [1][2]. Aquatic themes are visible through elements like swimming caps, shell jewellery, slippers, and towel-like robes [2]. The pieces combine resort wear, leisure wear, and travel clothing in a unique aesthetic [4].
Brand Background
Rowen Rose, founded in 2018, is currently available at approximately 30 international retailers, including Printemps, Harrods, and Net-A-Porter [1][2]. The brand produces all collections in Italy and has recently formed a partnership with Italian Fashion Team srl, a subsidiary of Golden Goose [2].