Global Food Supply Chain: Unravelled by In-Depth NIQ Analysis
Londen, zondag, 22 juni 2025.
The Grocer reveals a groundbreaking research report that exposes the complex dynamics of the global food market. The report, developed in collaboration with NIQ, offers unique insights into strategic shifts within the food supply chain. Retailers, wholesalers, and suppliers are analysed for their performance and future prospects. The study highlights how multinational players navigate an increasingly challenging international market environment, with particular attention to the strategic developments of food producers and manufacturers. An essential publication for professionals seeking to understand the deeper layers of the global food sector.
Retail Landscape in Transformation
The global food supply chain is undergoing significant changes, particularly characterised by strategic repositioning of major retailers. Morrisons, for example, shows a resilient approach, with a notable turnover growth of 3.9 percent in the second quarter following a cyber attack in November 2024 [1]. The retailer is implementing a radical restructuring, focused on a more premium offering with a ‘farm shop’-inspired fresh produce section.
Innovative Market Approaches
Retailers are experimenting with new store concepts and assortment strategies. Morrisons has, for instance, removed 2,500 SKUs and introduced 500 new products in their Warrington location [1]. Simultaneously, we’re seeing broader market trends in the food sector, such as the growing demand for convenient and healthy food products, particularly in the frozen food market [2].
Technological Transformation
The food supply chain is increasingly driven by technological innovations. The frozen food market in Europe and the United States is seeing increased adoption of advanced technologies like AI and IoT, with expected market growth continuing in the coming years [2]. Strategic partnerships and investments in technology are becoming increasingly crucial differentiating factors for retailers and suppliers.