Jumbo's Smart Growth Strategy Results in Solid Market Reinforcement
‘s-Hertogenbosch, donderdag, 3 juli 2025.
Dutch retailer Jumbo has delivered a remarkable performance in the first half of 2025 by achieving a turnover growth of 3.7%, with a total revenue of €5.8 billion. Through a sharp new commercial strategy, the company has expanded its market share to 20.3%, accompanied by a significant increase in customer numbers. The focus on customer-centric approach, competitive pricing, and assortment optimisation has strengthened Jumbo’s competitive position in the Dutch food retail market. The strategy appears to be bearing fruit, with rising customer satisfaction and a clear growth trajectory in a competitive retail environment.
Turnover Growth and Market Share
Jumbo has achieved a significant turnover growth of 3.7% in the first half of 2025, with a total revenue of €5.8 billion. The company has expanded its market share to 20.3% by implementing a new commercial strategy [1][2].
Strategic Approach
Jumbo’s new growth strategy specifically focuses on pricing, assortment, and service. CFO Peter van Erp emphasised that the company is investing in widening the price gap with other supermarket chains across various product categories [2].
Customer-Centric Approach
Interim CEO Tom Heidman stated that the objective is to win back customers, attract new customers, and surprise existing ones. This approach has led to an increase in customer numbers and a rise in customer satisfaction [2].
International Expansion
In addition to growth in the Netherlands, Jumbo is also expanding in Belgium, with a year-on-year growth of 25% and a weekly turnover of €10 million around Easter 2025. The company plans to open new stores in Maasmechelen, Menen, and Beringen in the next six months [2].