Luxury Retail Strategy: Soffietti Leads Rimowa's European Expansion
Parijs, dinsdag, 1 juli 2025.
LVMH subsidiary Rimowa has made a strategic move by appointing Elisabetta Soffietti as the new retail director for Europe. With an impressive background at Jimmy Choo, Soffietti brings extensive experience in the luxury retail sector. Her appointment is crucial for Rimowa’s growth ambitions, as she will lead the retail strategy and enable further expansion in the European market. The appointment aligns with the brand’s broader goal of strengthening its position in the premium luggage market and exploring new markets and product categories, as demonstrated by the recent introduction of handbags in September 2024.
Rimowa’s Strategic Appointment
Rimowa, the luxury luggage brand owned by LVMH, has appointed Elisabetta Soffietti as the new retail director for Europe. With a rich experience of 8 years at Jimmy Choo, she brings deep expertise in the luxury retail sector [3]. Her appointment marks a strategic move for the brand’s further expansion in the European market [1][3].
Expansion and Market Position
Since September 2024, Rimowa has expanded its product portfolio by introducing handbags, underlining the brand’s ambition to go beyond traditional travel equipment [3]. The company’s annual revenue is estimated at approximately €750 million [3], demonstrating Rimowa’s significant market position.
European Retail Strategy
Soffietti will lead retail operations for Europe, the Middle East, and Africa (EMEA), with a focus on further expansion [3]. The brand already has a strong presence with flagship stores in London and prominent locations such as Galeries Lafayette Haussmann and Le Bon Marché in France [3].