allbirds sets foot in latin america and southern europe
Latijns-Amerika, vrijdag, 23 mei 2025.
Allbirds is expanding its market reach into Latin America and Southern Europe by signing exclusive distribution agreements. Kiwi Life Group will become the sole distributor for Allbirds in Central America, the Caribbean, Chile, and Colombia. Trendy King has been granted the rights to distribute Allbirds in Spain and Portugal. These strategic collaborations provide Allbirds with access to regions with a growing demand for sustainable and comfortable footwear. By leveraging the extensive experience of these partners in the fashion industry, Allbirds aims to position its brand in new markets. The partnership with Kiwi Life Group and Trendy King not only strengthens Allbirds’ international presence but also enables the company to reach conscious consumers seeking innovative and eco-friendly product options.
new distribution strategies bolster allbirds’ market position
The American footwear brand Allbirds has redefined its global strategy by entering into distribution agreements in Latin America and Southern Europe. Kiwi Life Group is exclusively collaborating with Allbirds in Central America and parts of South America, such as Chile and Colombia. Trendy King is focusing on the Iberian market. These partnerships with experienced fashion industries not only grant Allbirds access to new markets but also reinforce their position as a leader in sustainable fashion [1].
omnichannel approach in fashion
Allbirds is adopting an omnichannel strategy to increase its market share and enhance customer satisfaction. The collaboration with distribution partners that manage both online and offline sales channels demonstrates how brands can strengthen their presence. Trendy King, with over 30 years of experience, offers a platform that encompasses both physical stores and e-commerce. These strategies assist Allbirds in entering markets with a growing demand for sustainable products [1].
sustainability as a core value
Sustainability is central to Allbirds’ corporate strategy. The focus is on natural materials and a responsible production chain. Kiwi Life Group, which values innovation and eco-friendliness, aligns perfectly with Allbirds’ vision. This emphasis on sustainability resonates with regional markets, where consumers are increasingly aware of the environmental impacts of fashion products. These values make Allbirds appealing to both consumers and partners in the fashion industry [1].