Vicio Conquers Vigo: Smash Burger Chain Successfully Expands to Galicia
Vigo, donderdag, 26 juni 2025.
The popular smash burger chain Vicio has taken a crucial growth step with the opening of its first restaurant in Vigo. With 35 active locations and an impressive turnover of 55 million euros in 2024, this expansion marks a strategic breakthrough in the Spanish restaurant market. The new branch, run by a trained team of 25 employees, embodies Vicio’s philosophy of quality and local engagement. Founder Aleix Puig emphasises the unique challenge and opportunity to enrich the culinary experience in Galicia, which aligns with the company’s ambitious growth strategy in northern Spain.
Strategic Expansion in Galicia
Vicio opened its first restaurant in Vigo last Wednesday, located at Rúa Colón 10, as part of an ambitious growth strategy in Northern Spain [1][2]. The new location marks a crucial step for the smash burger chain, which currently operates 35 active locations in the country [1][3].
Company Performance and Growth Figures
The company has achieved an impressive turnover of 55 million euros in 2024 and now employs over 900 staff members [3][4]. Recent expansion includes new restaurants in Móstoles and Gijón, underlining Vicio’s national growth strategy [1][2].
Local Ambition and Vision
Aleix Puig, co-founder and president of Vicio, emphasises the strategic choice of Vigo: ‘Every new city is a challenge and an opportunity. In Vigo, we see culture, critical attitude, and curiosity’ [1][2]. The new restaurant has a local team of 25 employees who have been specially trained to deliver the Vicio experience [1][4].