Ponpon in Judicial Restructuring: Children's Fashion Platform Seeks Future-Proofing
Parijs, woensdag, 2 juli 2025.
The children’s fashion platform Ponpon by Stéphane Poncelet is undergoing a fundamental restructuring via judicial administration. This strategic move is a direct response to the dynamic changes in the modern fashion market. The company, which encompasses two core entities - the Stéphane Poncelet Showroom (specialised in B2B brand representation) and Neo Family (a children’s fashion platform), seeks a sustainable solution to challenging market conditions. By proactively intervening, Ponpon aims to secure its future-proofing and remain flexible in a rapidly evolving industry where adaptability is crucial for survival and growth.
Background of Ponpon
The company Ponpon SASU, founded by Stéphane Poncelet, comprises two critical entities in the children’s fashion sector: the Stéphane Poncelet Showroom, specialised in B2B brand representation for fashion, design, and toys since 2003, and Neo Family, a children’s fashion platform launched in 2018 with physical stores in Paris, Marseille, and Lille, and an online presence at Galeries Lafayette Haussmann [1].
Legal Restructuring
On 14 May, the Paris Commercial Court placed Ponpon under judicial administration, a strategic decision initiated by the owner himself. This step aims to restructure the enterprise and future-proof it in a rapidly changing fashion market [1].
Market Challenges
The children’s clothing market is currently facing significant challenges. Research shows that the sector is experiencing a slowed growth of 0.3%, with spending expected to remain stable around £7.85 billion in 2025. Declining birth rates and economic pressure pose substantial obstacles for the industry [2].
Future Perspective
Retailers in the children’s clothing sector must adapt to changing consumer preferences. Research indicates that 22% of buyers are placing more importance on second-hand children’s clothing, driven by sustainability and affordability considerations. Gen Alpha, the emerging generation of consumers, will play a crucial role in future market development [2].