Zalando's Strategic Move: Laura Toledano Leads Western European Expansion
Berlijn, maandag, 30 juni 2025.
Laura Toledano has been appointed General Manager of Western Europe at Zalando, a crucial strategic step for the e-commerce platform. With over 15 years of experience in multi-channel retail, she will oversee operations in France, the United Kingdom, Ireland, and now the Benelux countries. Toledano’s appointment marks a significant shift in Zalando’s regional growth strategy, focusing on strengthening local strategies and developing closer partnerships with brands and partners in the region. Her extensive background in retail management, including previous roles at Monoprix and MSR, positions her ideally to shape Zalando’s pan-European ambition.
Strategic Appointment at Zalando
Laura Toledano has been appointed General Manager of Western Europe at Zalando, effective 1 July 2025, a crucial role that will encompass operations in France, the United Kingdom, Ireland, and the Benelux countries [1][3]. She succeeds Fabio Baum, who is leaving the company after five years [4].
Professional Background
Toledano has over 15 years of management experience in multi-channel retail. Between 2009 and 2016, she held various management roles at the French retailer Monoprix [3]. In September 2021, she joined Zalando as general manager for France, and expanded her responsibilities to the UK and Ireland in 2023 [4].
Strategic Vision
In her new role, Toledano aims to develop local strategies and strengthen relationships with customers, brands, and partners in Western Europe [1][3]. Zalando emphasises the importance of local relevance within its pan-European strategy and sees Toledano as a key figure in continuing this strategy [4].