Heat and Haute Couture: Fashion Evolves During Milan Fashion Week
Milaan, maandag, 23 juni 2025.
During the summer edition of Milan Fashion Week, Emporio Armani and Pronounce showcase innovative collections designed for extreme temperatures. The designers use light, Oriental-inspired silhouettes that serve as a creative response to climatic challenges. Notably absent is Giorgio Armani, who follows the show via video while recovering. The collections are characterised by loose-fitting garments in materials such as linen and silk, with a focus on comfort and freedom of movement in warm conditions. Pronounce’s collection further distinguishes itself through an interesting balance between tailored pieces and floating, airy clothing, inspired by the structure of traditional Chinese kites.
Fashion Innovation in Extreme Temperatures
During Milan Fashion Week, Emporio Armani and Pronounce presented summer collections designed in response to climatic challenges. The designs are characterised by airy, Oriental-inspired silhouettes that prioritise comfort and freedom of movement [1][2].
Emporio Armani’s Summer Collection
Emporio Armani’s men’s collection for Spring-Summer 2026 focuses on light, fresh garments such as caftans, tunics, and loose trousers, specifically designed for high temperatures. The collection utilises natural materials like linen, crêpe, and jute [1].
Absence of Giorgio Armani
Giorgio Armani, 90 years old, will not be personally present at the fashion show. He is following the presentation via video while currently recovering at home. His right-hand man Leo dell’Orco will handle the closing bows [3].
Pronounce’s Unique Approach
The Italo-Chinese brand Pronounce, founded by Yushan Li and Jun Zhou, presents a collection that shows a contrast between tailored pieces and floating garments. Their design is inspired by the structure of traditional Chinese kites, with an emphasis on airiness and movement [2].