Hornbach Conquers Dutch DIY Market with Strategic Breakthrough
Utrecht, dinsdag, 24 juni 2025.
Hornbach has achieved a remarkable milestone in the Dutch retail sector by capturing a market share of over 30 percent. This growth strategy is based on increased customer numbers and substantially higher average order values. The success indicates a robust business model that is not solely dependent on price increases, but also on a customer-focused approach and strong market position. The performance is particularly noteworthy given the challenging retail circumstances, positioning Hornbach as a leading player in the Dutch DIY market.
Spectacular Growth in Dutch Market
Hornbach has delivered a remarkable performance by achieving a market share of over 30 percent in the Netherlands. The home improvement chain has realised this success through a combination of customer growth and higher average order values [1]. In the first quarter, running from 1 March to 31 May, the company managed to achieve a total revenue growth of 5.7 percent, with a total turnover of 1.9 billion euros [2].
International Expansion Strategy
Hornbach’s performance is all the more remarkable because the company is successful in both its home market of Germany and in foreign markets. Foreign activities even showed stronger growth at 6.9 percent, with foreign markets currently representing 52 percent of total turnover [2].
Economic Context
This growth performance is taking place against the backdrop of a moderate economic climate. Statistics Netherlands reported economic growth of 0.4 percent in the first quarter of 2025, indicating a cautious recovery in the Dutch economy [3].