Armani's Moroccan Turn: A Fashion Collection That Blurs Boundaries
Milaan, maandag, 23 juni 2025.
Emporio Armani’s spring collection for 2026 showcases a bold narrative of cultural fusion, embracing urban elegance with Eastern textures and influences. The collection, titled ‘Origins’, presents a daring journey through Moroccan markets, featuring wide-leg trousers, tied tops, and luxurious, gold-shimmering fabrics. Armani’s approach to international fashion inspiration goes beyond visual aesthetics and represents a deeper philosophical exploration of intercultural dialogue, elegantly transcending traditional boundaries between urban fashion and ethnic influences.
Emporio Armani’s Moroccan Journey
Giorgio Armani presented his Emporio Armani menswear collection for spring 2026, titled ‘Origins’, with a surprising and bold approach to international fashion inspiration [1]. The collection transported the audience directly to the vibrant markets of Marrakech, with a parade of male models dressed in wide-leg trousers, tied tops, and broad, flowing suits made from printed pyjama silks [2].
Cultural Dialogue Through Fashion
While designers have often been hesitant to use international cultural references for fear of cultural appropriation, Armani resolutely chooses a different approach [2]. He emphasises a ‘genuine interest in other cultures’ as a fundamental principle of his aesthetic [2]. The collection is characterised by layered textures, gold-shimmering fabrics, mosaic prints, and lavish details such as tassels, passementerie, feathers, and beads [2].
Behind the Scenes
Despite his 90-year age, Armani remained closely involved in the collection’s development, although he was not personally present at the fashion show [3]. Leo Dell’Orco, the head of the menswear division, took over the traditional final bow [3].