Paris Fashion Week: Four Brands Unveil Innovative Pop-up Stores
Parijs, woensdag, 25 juni 2025.
During Men’s Fashion Week in Paris, four leading brands are transforming urban retail space with strategically positioned pop-up stores. Muuñ, a bag brand with Ghanaian roots, presents her unique collection at 3 rue Saint-Gilles, while the Scottish cashmere brand Barrie, part of Chanel, showcases its menswear collection at 23 rue Cambon. Rashhiiid and Nana-Nana complete these exclusive temporary showcases, with each brand unfolding a unique story and design vision. These pop-up stores offer retailers and buyers a rare opportunity to explore and analyse emerging brand collections, in the vibrant heart of the international fashion world.
Pop-up Stores in the Heart of Paris
During the Men’s Fashion Week from 24 to 29 June 2025, four innovative fashion brands will transform the Parisian retail space with strategically positioned pop-up stores. These temporary showcases offer a unique platform for brands to present their latest collections [1][2].
Brands and Locations
Muuñ, the bag brand with Ghanaian roots, will present its collection at 3 rue Saint-Gilles on 28 and 29 June 2025. The brand, currently present in over 35 countries and approximately 300 stores, reinterprets traditional straw bags with a combination of Scandinavian design and Japanese influences [1].
Chanel’s Cashmere Presentation
Barrie, the Scottish cashmere brand and a Chanel subsidiary, will open a pop-up store at 23 rue Cambon from 26 June to 11 July 2025. Under the leadership of artistic director Augustin Dol-Maillot, the store will showcase the menswear collection for the winter season 2025, inspired by Scottish landscapes and heritage [1][2].
Additional Brands
The Irish brand Rashhiiid will present its hypoallergenic faux fur collections from 26 to 27 June at 5 rue des Écouffes in the Marais district. The Japanese brand Nana-Nana will open its first Parisian pop-up store from 25 to 29 June at 19 rue du Parc-Royal, including collaborations with local Parisian cafés [1][2].