H&M Renews Confidence in Circular Fashion with Circulose Partnership
Stockholm, vrijdag, 27 juni 2025.
After a period of financial challenges, H&M Group has resumed its strategic collaboration with Circulose, an innovative recycled textile fibre company. This renewed commitment demonstrates the fashion group’s unwavering dedication to sustainability and circular fashion solutions. Despite previous setbacks, such as Circulose’s bankruptcy early in 2024, H&M continues to invest in technologies that can reduce the environmental impact of textile production. The agreement aligns with H&M’s ambition to use exclusively recycled or sustainably produced materials by 2030, potentially signifying a significant shift in the fashion industry.
Strategic Partnership Renewal
H&M Group signed a multi-year partnership with Circulose, a specialised recycled textile fibre company, on Friday. This collaboration follows a period of financial restructuring, during which Circulose had previously filed for bankruptcy early in 2024 [1][3]. The company, originally known as Renewcell, has charted a new strategic course with support from major fashion brands [1].
Sustainability Objectives
The agreement aligns with H&M’s ambition to use exclusively recycled or sustainably produced materials by 2030 [4]. By sourcing significant volumes of recycled material from Circulose, H&M is working to reduce the environmental impact of textile production [3].
Industrial Innovation
In addition to H&M, other retailers such as Gap and Target have established similar partnerships with innovative recycling companies. Syre, another textile recycling company, has agreements to deliver 10,000 tonnes of recycled polyester annually [5].