Digital Transformation Unleashed: 17,639 Executives Reveal Future of Retail
Málaga, zaterdag, 14 juni 2025.
During the Digital Enterprise Show 2025 in Málaga, top managers gathered to explore the profound impact of digital technologies on the retail sector. The conference offered a unique platform where 17,639 executives from 36 countries discussed the latest innovations in artificial intelligence, business processes, and digital strategies. The meeting not only generated an economic impact of €30 million for Málaga but also demonstrated how AI and digital transformation can fundamentally redefine the way businesses operate. Experts shared insights into how technological innovations can transform the retail sector, focusing on efficiency, customer experience, and strategic decision-making.
Digital Innovation in the Retail Sector
During the Digital Enterprise Show 2025, 17,639 executives from 36 different countries gathered to discuss the latest developments in digital transformation [1]. The conference generated a significant economic impact of €30 million for the city of Málaga [1], with 612 experts participating in the Digital Business World Congress [2].
Technological Trends and Perspectives
The event highlighted the crucial role of artificial intelligence in modern business operations. Experts such as Aleida Alcaide, Director-General of AI at the Ministry of Digital Transformation, emphasised the importance of legal certainty in AI implementation [3]. Professionals from various sectors, including retail, technology, and government, shared insights into how digital technologies can fundamentally transform business processes [4].
International Perspectives on Digital Transformation
Prominent speakers like Francisco de la Torre, Mayor of Málaga, stressed the importance of international partnerships in technological development [2]. The congress provided a platform for exploring digital initiatives that can improve sectors in the short term, with particular attention to AI implementation and digital innovation [3].
Future-Oriented Technological Developments
Companies like t2ó México demonstrated that innovation is not just about technology, but about answering fundamental strategic questions [5]. Esther Checa, Global Head of Innovation at t2ó ONE, emphasised that ‘in a world of algorithms, the human element remains essential’ [5].