Chanel Brings in Communications Strategist Ruth Warder for Global Brand Repositioning
Parijs, vrijdag, 13 juni 2025.
Luxury brand Chanel has made a crucial strategic move by appointing Ruth Warder, formerly a top executive at Edelman, as its first global communications director. This appointment comes at a critical moment for the fashion house, which has experienced a 4.3% revenue decline in 2024. Warder, based in London, will report directly to CEO Leena Nair and is tasked with developing a cohesive communications strategy. Her expertise in brand communication, gained at Edelman, is expected to help Chanel strengthen its international brand position and expand its influence in a complex media landscape.
Strategic Appointment at Chanel
Ruth Warder becomes the first global communications director at Chanel, a newly created role that will report directly to CEO Leena Nair [1][3]. The appointment takes place at a critical moment for the fashion house, which experienced a 4.3 percent revenue decline to 18.7 billion dollars in 2024 [2].
Background and Expertise
Warder, who previously held the position of CEO for the United Kingdom and Ireland at Edelman, has extensive experience in communications across various sectors, including luxury, technology, and retail [1][4]. She is praised for her ability to position brands in a complex and fragmented communications landscape [3].
Forward-Looking Strategy
Warder’s appointment coincides with a new creative phase under the leadership of Matthieu Blazy [2][3]. Her mandate includes developing a cohesive, proactive reputation strategy to strengthen Chanel’s international brand presence [1].