India Unveils Digital Trade Strategy: Trust and Innovation at the Forefront
New Delhi, vrijdag, 27 juni 2025.
During the fifth edition of the ET Retail Ecommerce & Digital Natives Summit, India presented a groundbreaking digital trade blueprint. The conference marked a crucial shift in the retail sector, with a sharp focus on consumer trust and technological integration. Key industry figures, including representatives from Amazon India and Tata CLiQ, emphasised the importance of adaptive strategies that centre on Gen Z and Gen Alpha consumers. The strategy aims to create more intuitive, responsive, and trustworthy digital ecosystems that will define India’s future commercial landscape.
Digital Transformation of the Indian Retail Sector
During the fifth edition of the ET Retail Ecommerce & Digital Natives Summit, India presented a strategic digital trade approach focusing on trust and innovation. The conference, held on Friday, 27 June 2025, brought together over 600 participants and 100 speakers to explore the future of digital trade [1]. Samir Kumar, Country Manager of Amazon India, emphasised that e-commerce goes beyond reaching the next billion customers, but is about serving consumers better, faster, and more meaningfully [2].
Trust as a Core Strategy
Panneerselvam Madanagopal, CEO of MeitY Startup Hub, underscored that ‘trust is the fundamental core of any business’ [2]. Gopal Asthana, CEO of Tata CLiQ, confirmed this by stating that ‘a brand must fulfil its promises to build trust’ [2]. The strategy specifically aims to create more transparent and reliable digital ecosystems.
Technological Innovation and Market Potential
The Indian digital economy shows promising growth figures. The e-commerce market is expected to reach 111,000 billion dollars in 2025, with the direct-to-consumer (D2C) sector growing to 60,000 billion dollars by 2027 [1]. Notably, 50% of online shoppers come from smaller cities, indicating enormous growth potential [1].
Forward-Looking Technological Approaches
Rajesh Jain, CEO of Netcore Cloud, emphasised that ‘new marketing is the only path to profitable growth’ [2]. Meghna Apparao from Meta India revealed that 60% of surveyed companies have significantly improved their return on advertising spend through targeted messaging technology [2].