Retail Sector Sounds the Alarm: Major Battle Against Chinese Online Fashion Platforms
Parijs, vrijdag, 4 juli 2025.
The French retail sector, represented by Bernard Cherqui of the Retail Alliance, is calling for a decisive approach to Chinese e-commerce platforms like Shein and Temu. The sector warns of a systemic risk that could eliminate traditional stores. Notably, France has imposed a record fine of 40 million euros on Shein for misleading trade practices. The government acknowledges the need for nuanced regulation, while the retail industry points to the disruptive effects of these platforms on the market. The call is urgent: swift action must be taken to ensure fair competition and safeguard the future of traditional retail.
Criticism of Chinese E-Commerce Platforms
Bernard Cherqui, president of the Retail Alliance in France, has made an urgent call to decisively act against Chinese e-commerce platforms like Shein and Temu. He warns of a ‘system risk of disappearance’ for traditional retail chains [1][2]. The criticism is particularly focused on unfair competition, with these platforms benefiting from different trade rules and tariff exceptions [1].
Government Measures and Fines
The French government has already taken drastic steps by imposing a record fine of 40 million euros on Shein for misleading trade practices [1][3]. Véronique Louwagie, Minister Delegate for Trade, acknowledged that these platforms cannot be treated the same as traditional fast-fashion companies and promised targeted measures [1][2].
Market Impact and User Trends
Recent data shows a significant market shift. In the United States, Temu and Shein experienced a substantial user decline: Temu lost 51 percent of its monthly users between March and June, while Shein reported a 12 percent drop [4]. Meanwhile, retail in France saw a revenue growth of 1.7 percent in the first half of 2025, particularly a 4.8 percent growth in online sales [1].