Auchan Plaza Transforms Festival Retail with Innovative Shopping Concept
Velence, dinsdag, 1 juli 2025.
Auchan is expanding its Plaza concept at the EFOTT festival, offering visitors a choice of over 600 products at competitive prices. The retail concept focuses on enhancing the festival experience by providing own-brand products at standard store prices. With a fixed pricing model, Auchan increases accessibility for young consumers and introduces a new perspective on festival shopping. The strategic approach combines affordability with a wide assortment, addressing festival-goers’ needs by prioritising convenience and quality.
Innovative Shopping Concept at EFOTT Festival
Auchan presents its Plaza concept for the third consecutive year at the EFOTT festival, where visitors can choose from an impressive 600 products at attractive prices [1]. The retail concept specifically aims to enhance the festival experience by offering own-brand products at standard store prices [2].
Extensive Assortment for Festival-Goers
For 2025, Auchan has developed a comprehensive assortment of convenience products, including chilled ready-to-eat meals, sandwiches, microwaveable dishes, sliced fresh fruit, and basic vegetables [1]. Additionally, they will present a wide range of dairy products, beverages, and desserts [2].
Pricing Strategy and Youth Experience
Own-brand products will be sold at store prices, in line with EFOTT-determined pricing [1]. Auchan will also provide entertainment with activities such as table football, beer pong tournaments, and skill-based games with prizes [2]. Moreover, visitors can register for a Trust Card and receive a surprise upon registration [3].