Consumer Loyalty Shifts: 86% Switch to Private Labels
Amsterdam, dinsdag, 17 juni 2025.
The retail market stands on the brink of a significant transformation. A recent study by RDSolutions reveals a striking trend: 86% of consumers are willing to exchange branded products for private labels when prices rise. This shift is driven by economic pressure and growing acceptance of store brands. Notably, 75% of these consumers find the quality of private labels equivalent or even superior to national brands. This signals a fundamental change in consumer behaviour, where price and value perception become more important than brand loyalty. Retailers and manufacturers must react quickly to avoid losing market share.
Consumer Trend Towards Private Labels
A national study by RDSolutions reveals that an impressive 86 percent of consumers are willing to switch to private labels when branded products become more expensive [1]. This shift in purchasing behaviour is driven by increasing price sensitivity and economic challenges [1].
Quality Perception of Private Labels
Notably, 75 percent of consumers purchasing private labels consider these products equivalent or even superior to national brands [1]. Moreover, 87 percent of shoppers indicate that price plays a crucial role in their purchasing decisions, with 44 percent viewing price as an absolute top priority [1].
Consumer Behaviour During Price Increases
The data shows that 42 percent of consumers switch to cheaper alternatives when prices rise, while 20 percent skip certain items altogether. Only 11 percent remain loyal to their usual brands, regardless of price [1].
Retail Challenges
Lee Kallman, Chief Commercial Officer at RDSolutions, emphasises that economic headwinds such as inflation and import duties are accelerating changes in consumer behaviour. Retailers and manufacturers who do not respond quickly risk losing market share [1].