Carrefour Transforms Stores with Smart AI Technology: The Future of Retail Starts Now
Parijs, donderdag, 26 juni 2025.
Carrefour is taking a significant step in digital retail by integrating artificial intelligence into its shopping experience. Through a strategic partnership with VusionGroup, the supermarket giant is developing a new generation of connected stores with IoT devices and smart cameras. This technology promises not only improved inventory management and pricing but also unprecedented transparency in the supply chain. Employees will soon gain real-time insights into stock status, assortment deviations, and price corrections via mobile applications. According to VusionGroup, this digitalisation can increase the company’s margin by two to three percentage points, which represents a substantial improvement in the low-margin food retail industry.
AI-Driven Retail Transformation
Carrefour is taking a revolutionary step in digital retail by deeply integrating artificial intelligence into its corporate strategy. Through a strategic partnership with VusionGroup, the supermarket giant is developing a new generation of connected stores with advanced IoT devices and smart cameras [1]. This technological innovation promises not only improved inventory management and dynamic pricing but also unprecedented transparency in the supply chain [1].
Digital Transformation and Company Margin
The digitalisation of stores can increase the operational margin by 3 percentage points, which represents a significant improvement in the low-margin food retail industry [1]. Emmanuel Grenier, Director of eCommerce, Data, and Digital Transformation at Carrefour, predicts that eCommerce will become increasingly integrated with physical stores, with 70 percent of online orders being prepared in physical stores [1].
Future Vision of Retail Technology
Thierry Gadou, CEO of VusionGroup, emphasises that digitalisation will transform stores into ‘data assets’ by implementing computer vision and sensors [1]. Employees will soon gain real-time insights into stock status, assortment deviations, and price corrections via mobile applications [1].