Odd Burger Reaches Milestone with 7-Eleven Deal
Toronto, donderdag, 22 mei 2025.
Odd Burger has taken a significant step in its expansion plans. The innovative vegan food tech company announced that their plant-based product range will be included in more than 500 7-Eleven stores in Canada. Starting mid-June 2025, products such as the Crispy ChickUn Fillet and the Chickpea Burger will be available on the shelves. This partnership with 7-Eleven marks a game-changing moment for Odd Burger, according to CEO and co-founder James McInnes. Besides the wide distribution, the deal offers exclusivity for a period of six months. The announcement highlights the growing demand for healthier and sustainable food options, which Odd Burger is cleverly capitalising on. The partnership could not only lead to broader recognition but also significantly impact the company’s financial performance, thereby strengthening Odd Burger’s position as a pioneer in the plant-based food industry.
Expansion into the Canadian Market
Odd Burger’s recent agreement with 7-Eleven Canada reinforces their position in the growing vegan market. Various products such as the Crispy ChickUn Fillet and the Chickpea Burger will be sold from mid-June 2025 in more than 500 locations[1][6]. This strategic alliance provides exclusive rights to 7-Eleven for six months. CEO James McInnes emphasizes the potential impact of this partnership on both brand recognition and financial growth for Odd Burger[1][4].
Financial Challenges and Opportunities
Despite the positive expansion plans, Odd Burger faces financial challenges, including negative profitability and significant debts[7]. The company’s current market capitalisation stands at approximately 20 million Canadian dollars, and its stock is rated as neutral by analysts[7]. This partnership can help significantly increase production capacity and provides the opportunity to further establish the brand within the retail market[5][7].
Industry Context and Strategic Moves
The recent agreements with major retail companies such as 7-Eleven reflect a broader trend in the food industry where vegan products are becoming increasingly popular. With an estimated market growth of 10.7% CAGR between 2023 and 2030, Odd Burger is tapping into the rising demand for plant-based options[6][3]. The company employs advanced kitchen technologies to meet these changing demands and claims their products have equivalent taste and texture characteristics as traditional options[2][3].