Palm Angels' Strategic Transformation: New Leaders, Global Ambitions
Milaan, maandag, 23 juni 2025.
Bluestar Alliance has ushered in a new strategic chapter for Palm Angels by appointing top talents Luca Donnini and Alberto Furlan. As new CEO and Creative Director, they aim to elevate the streetwear luxury brand to a higher level. Donnini, with an impressive track record at international fashion brands, focuses on global expansion and strengthening brand identity. Furlan, who collaborated with founder Francesco Ragazzi for eight years, will safeguard the creative direction by building connections with music and art scenes. The ambition is clear: to anchor Palm Angels deeper in street culture while simultaneously introducing elevated fashion in new international markets.
New Leadership, New Vision
Bluestar Alliance has acquired Palm Angels and charted a new strategic course with two key figures: Luca Donnini as CEO and Alberto Furlan as Creative Director [1][3]. Following the departure of founder Francesco Ragazzi earlier this year, the new management team will shape the international growth strategy of the luxury streetwear brand [2].
International Expansion Strategy
Donnini, with a background as an international manager at leading fashion brands like Max Mara and Guess Europe, has the primary goal of expanding Palm Angels’ global footprint [4]. The ambition is to open new stores in Dubai and Mumbai this year, with further expansion to Athens and New York planned for next spring [3].
Creative Continuity
Alberto Furlan, who has closely collaborated with Ragazzi for eight years, will safeguard Palm Angels’ creative identity [1]. He aims to further strengthen connections with global creative scenes, especially in music and art, and connect with the Gen Z consumer [3].