Hoff Rises by 21% to Record Revenue
Amsterdam, vrijdag, 30 mei 2025.
Hoff, the Spanish sneaker manufacturer, concluded the fiscal year 2024/25 with record revenue of 66 million euros, an increase of 21% compared to the previous year. This impressive growth is driven by a robust growth model that not only promotes sustainable fashion but also employs innovative marketing strategies. Retail channels recorded a remarkable sales increase of 34%, while digital sales rose by 22%. Hoff’s success is further supported by strategic expansion, including seven new stores in Spain and Belgium and a new headquarters of more than 1300 square metres. Looking ahead to 2025, Hoff aims for revenue of 80 million euros, supported by an aggressive international expansion with nine planned flagship stores in key European and American cities. These ambitious plans underscore Hoff’s determination to become a leading sneaker brand worldwide.
The Rise of Hoff
Hoff’s rise in the fashion industry is driven by a consistent commitment to sustainability and innovation. The firm has not only excelled through strategic retail expansions but has also benefited from their digital sales channel, which grew by 22%[1]. To support this, Hoff has opened seven new stores, including locations in Belgium and Spain[2].
Strategies Behind the Growth
A key component of Hoff’s success is their sustainable growth model, which focuses on collaboration with strategic partners in key markets, such as the United Kingdom and Germany[3]. This partnership is essential for their growth in both physical and online markets, where their omnichannel strategy has yielded a 15% increase in wholesale sales[4].
International Expansion Plans
Looking forward to 2025, Hoff has ambitious plans to expand their reach internationally. There are plans to open nine new flagship stores in strategic cities across Europe and the United States, a move that could further strengthen their position as a leading sneaker brand[5]. Additionally, their revenue is expected to reach €80 million in 2025, highlighting their bold expansion strategy[6].
Innovation within Fashion
In addition to physical expansion, Hoff also focuses on creative innovation. The company has collaborated with artists such as Gonzalo Muiño and Marco Oggian to launch unique sneaker designs. Such collaborations position Hoff not only as a fashion leader but also as a brand that seamlessly integrates art and design[3][7].