Auchan Romania Transforms Payment Experience with Advanced Integrated Solution
Boekarest, woensdag, 18 juni 2025.
Auchan Romania has implemented a groundbreaking integrated payment solution in 55 store branches in collaboration with Payten. The innovative infrastructure utilises a modern payment platform that can intelligently route transactions to the seven largest banks in Romania. This strategic partnership enables Auchan to offer customers a uniform, flexible payment experience, supported by the latest technological capabilities. The solution supports various payment methods, including Apple Pay, Google Pay, and QR code payments, promising a faster, safer, and more user-friendly transaction experience for customers.
Innovative Payment Solution for Auchan Romania
Auchan Romania has implemented an advanced integrated payment solution available in 55 store branches, including hypermarkets, supermarkets, and convenience stores [1]. The solution is built on a modern payment platform that can intelligently route transactions to the seven largest banks in Romania [2].
Technological Innovation in Retail Payments
The new payment infrastructure enables customers to pay through various modern methods, such as Apple Pay, Google Pay, RoPay QR code payments, and smartwatch transactions [3]. Ciprian Pîrv, Country Leader of Payten Romania, emphasises that this project reflects their commitment to smart, flexible, and customer-centric payment solutions [4].
Strategic Business Development
Auchan Romania has an extensive retail network with more than 460 stores, including 26 classic hypermarkets, 8 ATAC Hiper Discount hypermarkets, 9 supermarkets, and nearly 400 MyAuchan proximity stores [5]. In 2023, the company achieved a turnover of more than 1.6 billion euros [6].