French Senate Definitively Cuts into Fast Fashion: New Legislation Enforces Sustainable Transformation
Parijs, maandag, 16 juni 2025.
The French Senate has passed a groundbreaking bill that will fundamentally reform the fast fashion industry. The proposal introduces an eco-scoring system that assesses the environmental impact of clothing products, with potential taxes rising to €10 per item by 2030. Additionally, the law includes a ban on advertising for ultra-fast fashion brands and sanctions for influencers promoting these brands. The legislation specifically targets large e-commerce platforms and foreign brands, aiming to limit environmental damage and protect the European fashion industry. This step marks a crucial intervention in the fight against overproduction and waste in the clothing sector.
Historic Legislation Against Fast Fashion
The new legislation from the French Senate introduces an advanced eco-scoring system that accurately measures the environmental impact of clothing products [5]. The bill provides for differentiated taxes for brands with poor environmental performance, rising to 10 = €10 per item by 2030 [5].
Sanctions and Advertising Ban
The proposal includes strict measures against ultra-fast fashion platforms, including a complete advertising ban for these brands [5]. Moreover, influencers promoting such brands can be sanctioned, representing a significant shift in marketing practices within the fashion industry [5].
Environmental Impact of Fast Fashion
The fashion industry produces 1,200 million tonnes of greenhouse gas emissions annually, with a particularly high environmental burden [4]. Research shows that for every five clothing items produced, three end up in landfills or are burned [4].
Economic Implications
The legislation specifically targets large e-commerce platforms and foreign brands, with the aim of protecting the European fashion industry [5]. European brands are exempted from the strictest measures, suggesting a strategic protection mechanism [5].