The Child-Friendly Convenience Store: An Entertainment Revolution
Amsterdam, zaterdag, 21 juni 2025.
Convenience stores are transforming their business model by embracing entertainment as a strategic method to stimulate family visits. Experts from C3 Brand Marketing reveal that 91% of parents state that children influence the family’s food choices. By adopting concepts like the McDonald’s Happy Meal, stores can create emotional connections that strengthen brand loyalty. Notably, families with children up to 12 years old increase the average transaction value by 2.5 times, which can mean significant revenue growth in foodservice. The key lies in authentic, brand-faithful experiences that appeal to both children and parents.
Entertainment Strategy of Modern Convenience Stores
Convenience stores are strategically evolving by introducing entertainment as a binding agent for families. Research from C3 Brand Marketing shows that 91% of parents declare that children influence the family’s food choices [1]. By drawing inspiration from successful concepts like the McDonald’s Happy Meal, stores can create emotional connections that strengthen brand loyalty [1].
Economic Impact of Family Visits
Families with children up to 12 years old form a crucial target group for convenience stores. This demographic increases the average transaction value by 2.5 times, which can generate significant revenue growth in foodservice [1]. Moreover, parents appreciate authentic experiences that seamlessly align with brand identity [1].
Entertainment as Strategic Innovation
Research indicates that 92% of parents report that promotional items such as toys, stickers, and reusable cups make the brand experience more attractive [1]. Additionally, 57% of parents state that child-focused promotions, such as toy discounts with purchases, increase the appeal of convenience stores [1].