Walmart's Vriddhi: The Growth Accelerator for 100,000 Indian SMEs
Bentonville, vrijdag, 20 juni 2025.
Walmart will support 100,000 small and medium-sized enterprises (SMEs) in India over the next three years through its Vriddhi programme. The strategic partnership with Ideas to Impact Foundation aims to enhance the digital skills and market access of these businesses. The programme, which has already trained 70,000 SMEs, enables entrepreneurs to enter both national and international markets. Participants receive free training in digital trade, business management, and export readiness, resulting in an average annual revenue growth of 55%. Walmart’s long-term vision is not just about support, but creating sustainable growth opportunities for Indian entrepreneurs.
Walmart’s Strategic Expansion in India
Walmart announces an ambitious plan to support 100,000 small and medium-sized enterprises (SMEs) in India through the Vriddhi programme [1][2]. The partnership with Ideas to Impact Foundation is focused on strengthening digital skills and market access for Indian entrepreneurs [3].
Programme Background and Achievements
The Vriddhi programme, launched in 2019, has already trained 70,000 SME businesses [4]. Participants receive free training modules on the Walmart Supplier Academy platform, with no obligation to collaborate with Walmart [5]. On average, graduating businesses report an annual revenue growth of 55 percent [6].
International Expansion Strategy
Walmart’s long-term goal is to export goods worth 10 billion USD annually from India [7]. The programme helps SME businesses integrate into supply chains, including those of Flipkart and Walmart Marketplace [8]. Similar initiatives have already been launched in Mexico (‘Crece con Walmart’) and the United States (‘Grow with US’) [9].