Spar Launches Absoluta: Digital Bridge between Local Supermarket and Business Customer
Waalwijk, vrijdag, 13 juni 2025.
Spar has introduced Absoluta, a revolutionary B2B ordering platform that enables entrepreneurs to order both supermarket and foodservice products online. The platform distinguishes itself by delivery from the nearest Spar store, offering a unique local service approach. This innovation allows businesses to order a complete range in one go, from fresh lunch products to items for business meetings, addressing the growing need for convenience and efficiency in the retail sector.
Strategic Introduction of Absoluta
Spar has launched a new digital ordering platform called Absoluta, specifically designed for business customers wanting to order both supermarket products and foodservice items [1]. The platform enables entrepreneurs to order products from the nearest Spar store, forming an innovative approach in the local retail market [1].
Strategic Vision and Market Potential
Tim Roijackers, E-commerce Manager at Spar, emphasises that the platform aligns with the ambition to become ‘the favourite convenience store in the Netherlands’, even for business customers [1]. The collaboration with Absoluta opens new doors for Spar to differentiate itself in the competitive retail market [1].
Unique Service Formula
The platform offers a complete solution for businesses, with everything delivered in one shipment at a time convenient for the customer [1]. The range includes diverse products, from fresh lunch items such as sandwiches and wraps to supplies for business meetings [1].