French Retail Battle: Intermarché Conquers 81 Colruyt Supermarkets
Parijs, woensdag, 18 juni 2025.
In a strategic move, Groupement Mousquetaires is purchasing 81 out of 104 Colruyt supermarkets in France for approximately £215 million. This acquisition also includes 44 petrol stations in the eastern and central-eastern regions of France. The deal marks a significant shift in the retail market, with Intermarché substantially strengthening its market position. The transaction, planned for July 2025, will convert the supermarkets under the Intermarché brand name and reflects the challenging circumstances in the competitive French food distribution sector. A crucial strategic move that will substantially redraw retail relationships in France.
Strategic Acquisition
Groupement Mousquetaires has announced a strategic acquisition of 81 Colruyt supermarkets in France for an amount of £215 million [1][2]. The deal also includes 44 petrol stations located in the eastern and central-eastern regions of France [2].
Transaction Background
In early April, Colruyt announced it would explore potential ‘strategic options’ for its integrated retail operations in France, driven by challenging market conditions in the highly competitive food distribution sector [3]. Currently, Colruyt operates 104 integrated stores, 45 DATS 24 petrol stations, and three warehouses in France, with approximately 2,250 employees [3].
Future Perspectives
Following the acquisition, the Colruyt stores will be rebranded as Intermarché outlets [2]. Jean Duval, CEO of Intermarché, stated that ‘the combination of Colruyt and Intermarché will lead to a stronger player in the French market’ [2].