Future of Luxury: LVMH Crowns Innovative Start-ups Embracing Technology and Sustainability
Parijs, vrijdag, 13 juni 2025.
During VivaTech 2025, LVMH honoured three promising start-ups pushing the boundaries of technology and sustainability. Kahoona won the Business Prize by providing Dior with advanced customer profiling without cookies, Genesis was awarded for its groundbreaking soil health platform for Moët Hennessy, and OMI received the Most Promising Prize for its revolutionary 3D visualisation technology for Guerlain. These innovations demonstrate how technology is transforming the luxury sector by enabling personalised experiences, sustainable practices, and cutting-edge content creation. Each of these start-ups shows how innovation is not merely a technological challenge, but a strategic necessity for forward-thinking brands.
Innovation in the Luxury Sector
During VivaTech 2025, LVMH awarded three promising start-ups shaping the future of the luxury sector. Kahoona received the Business Prize for its innovative collaboration with Dior, developing an advanced customer profiling system that works without using third-party cookies [1]. The start-up analyses the behaviour of anonymous website visitors in real-time and creates hyper-personalised audience profiles [2].
Sustainability as a Core Strategy
Genesis won the Impact Prize for its groundbreaking collaboration with Moët Hennessy, developing a digital platform for measuring, monitoring, and improving soil health [3]. The platform offers scientific analyses, interactive dashboards, and personalised advice for the agri-food sector, banks, insurers, and government institutions [4].
Technological Innovation in Content Creation
OMI received the Most Promising Prize for its collaboration with Guerlain, using advanced 3D and AI technologies to generate ultra-realistic visual content [5]. The start-up positions itself at the intersection of product design, real-time 3D creation, and generative artificial intelligence [6].