Wooden Street Strengthens Growth Strategy with Experienced Marketing Expert
New Delhi, dinsdag, 1 juli 2025.
Furniture retailer Wooden Street has made a strategic move by appointing Pulkit Tiwari as the new Chief Growth and Marketing Officer. With an impressive background at leading technology companies like Amazon and Wipro, Tiwari brings in-depth expertise in e-commerce and brand strategy. His appointment is aimed at optimising the marketing approach and improving customer experience across digital and physical sales channels. CEO Lokendra Ranawat sees Tiwari’s arrival as a crucial step to not only accelerate revenue growth but also transform the brand experience at every touchpoint.
Strategic Appointment at Wooden Street
Pulkit Tiwari has been appointed as Chief Growth and Marketing Officer at Wooden Street, with a mandate to optimise marketing strategies and improve customer experience across both digital and physical retail channels [1]. With over a decade of experience at leading technology companies such as Wipro, Amazon, and Ericsson, he brings deep expertise in e-commerce and performance marketing [1].
Growth Ambition and Marketing Focus
Tiwari’s mandate includes simplifying the customer funnel, improving e-commerce performance, and developing integrated brand initiatives that align with Wooden Street’s omnichannel operations [1]. Currently, approximately 71% to 80% of retail businesses are experimenting with AI technologies to enhance operational efficiency [3], which aligns with the company’s strategic vision.
Leadership Vision
Lokendra Ranawat, CEO and co-founder of Wooden Street, expressed enthusiasm about the appointment, stating: “I am excited about what we will build together, not just in terms of revenue growth, but also how people experience Wooden Street at every touchpoint” [1].