Toys Get a Second Life: Franprix Rewards Sustainable Initiative with Store Vouchers
Parijs, dinsdag, 10 juni 2025.
Franprix has forged an innovative partnership with Kidibam, enabling retail customers to exchange their used children’s toys for vouchers. Through a simple online procedure, customers can donate toys such as games, dolls, and children’s books, receiving a voucher for purchases in Franprix stores within seven days. This clever strategic move perfectly aligns with the growing trend of circular economy and sustainable consumer practices, with retailers actively contributing to reuse and waste reduction. The campaign runs until mid-September and is available in over 127 Franprix locations.
Sustainable Initiative in Retail Sector
Franprix has established an innovative partnership with Kidibam, allowing customers to exchange used children’s toys for store coupons [1]. The initiative is available in more than 127 Franprix stores and offers customers a simple online procedure to donate toys such as games, dolls, and children’s books [1].
Toy Donation Procedure
Customers can participate by scanning a QR code in the store, after which they fill out an online form for toy donation [1]. After submission, they receive a return estimate and can send the toys free of charge via a pre-paid Mondial Relay shipment [1]. Within seven days of sending, participants receive a voucher for purchases at Franprix [1].
Initiative Duration
The special campaign runs until 15 September 2025 and fits into the broader trend of circular economy and sustainable consumer practices [1][GPT].