Paris Welcomes Jacques Solovière: Strategic Expansion in Haute Couture Heart
Parijs, woensdag, 25 juni 2025.
Jacques Solovière, the renowned shoe brand by Alexia Aubert, opens a second boutique in Paris’s first arrondissement. The 70 m² store, strategically located near the Louvre, marks a crucial growth phase for the brand. Positioned during Paris Fashion Week for men, the new location offers an ideal showcase for international buyers and influential customers. With a solid foundation in the US market and a unisex collection combining elegance and craftsmanship, this expansion signals Jacques Solovière’s ambition to further establish itself in the high-end shoe market. Following a successful first boutique and previous recognition by concept store Colette, this step hints at potential international growth.
Strategic Location Choice
Jacques Solovière opens a new 70-square-metre store on Rue Molière, a stone’s throw from the Louvre in Paris’s first arrondissement [1]. The location is strategically chosen and coincides with Paris Fashion Week for men, offering the brand an ideal platform for international buyers and influential customers [1][2].
Brand Profile and Growth Ambition
The shoe brand, founded by Alexia Aubert in 2014, features a unisex collection that combines elegance and craftsmanship [1]. The company currently experiences steady growth, with the United States as its primary market accounting for 35% of sales, followed by France with 30% [2]. Aubert indicates that the new store location is a crucial step in further developing the brand’s identity and visibility [2].
Future Perspectives
Following the successful first boutique on Rue du Cherche-Midi, this expansion signals Jacques Solovière’s ambition to continue growing [1]. Aubert is even considering future expansion to cities like London and New York, albeit with careful consideration [2].