Max Mara's Heritage: The Invisible Force Behind Modern Fashion
Napels, vrijdag, 20 juni 2025.
In an in-depth interview, Maria Giulia Prezioso Maramotti reveals Max Mara’s strategic vision, highlighting the often undervalued role of continuity in the dynamic fashion world. During the cruise collection presented in Naples at the monumental Reggia Caserta - Europe’s largest royal palace - she emphasises how cross-generational innovation and cultural roots are the true drivers of successful fashion leadership. Her approach challenges the conventional notion that fashion is about constant change, instead showing the importance of deeply rooted tradition and strategic renewal.
The Cruise Collection: A Journey Through Tradition and Innovation
Max Mara presented its cruise collection last Tuesday at the spectacular Reggia Caserta, the most impressive royal palace in Europe with an astounding 1,200 rooms, designed by the Bourbon kings of Naples [1]. The choice of location symbolises precisely the fashion house’s philosophy: a seamless connection between historical heritage and contemporary expression.
Maria Giulia Prezioso Maramotti: The Voice of Continuity
During the event, Maria Giulia Prezioso Maramotti emphasised that the fashion world often underestimates the value of long-standing tradition. She positions Max Mara as a brand that sees continuity as a fundamental force for innovation, not as a constraint on creativity [1].
Max Mara’s Strategic Approach
Unlike many modern fashion brands constantly seeking radical renewal, Max Mara prefers an approach that centralises cross-generational expertise and cultural roots. The cruise collection, presented in a baroque royal palace, reflects this philosophy of deeply rooted elegance [1][2].