Scientific Skincare with Jimmy Fairly DNA: Firn Launches Affordable Cosmetics
Parijs, woensdag, 2 juli 2025.
Sacha Bostoni, co-founder of Jimmy Fairly, introduces Firn, an advanced cosmetics brand that combines scientific precision with affordable prices. The brand distinguishes itself with an innovative Thirty Days Stem Cell Complex (STM30) developed by Dr Fred Zülli, targeting skin improvements such as wrinkles and dark circles. With four targeted serums treating different skin types and 85-99.9% natural ingredients, Firn positions itself as a serious player in the beauty market. The brand plans two of its own stores in Paris and is currently selling exclusively through Oh My Cream, with a cream priced at 55 euros and serums between 25-29 euros.
Establishment and Brand Strategy
Sacha Bostoni, the co-founder of Jimmy Fairly, has launched a new cosmetics brand called Firn that combines scientific precision with affordable prices [1]. The brand was developed by a trio of entrepreneurs, including Bostoni, and focuses on delivering high-quality skincare products with an innovative scientific approach [1][2].
Product Innovation and Scientific Basis
Firn distinguishes itself through the Thirty Days Stem Cell Complex (STM30), developed by renowned doctor Fred Zülli, which targets skin improvements such as wrinkles and dark circles [2]. The brand offers four different serums specifically tailored to different skin types: a serum for oily skin with salicylic acid, a pigmentation serum with niacinamide, a serum for early signs of ageing with bakuchiol, and an advanced ageing serum with 0.3% retinol [2].
Sustainability and Availability
Firn’s products contain 99.9 percent natural ingredients and stand out through their transparent approach [2]. The brand donates 1% of its sales to a non-profit organisation supporting farmers [2]. Currently, Firn is exclusively available through Oh My Cream, with plans for its own digital platform in September 2025 and two dedicated stores in Paris in November 2025 [2].
Pricing and Market Position
Firn positions itself as an affordable luxury brand with a 50 ml cream priced at 55 euros and serums ranging between 25 and 29 euros. The low prices are made possible by eliminating intermediaries [2]. The launch fits into the broader trend of the cosmetics industry, which is expected to grow by 3.8% to $80.6 billion in 2025, according to Coresight Research [3].