Outdoor Research Unveils Digital Transformation Strategy for Retail Decision-Making
Amsterdam, zaterdag, 28 juni 2025.
Outdoor Research strengthens its competitive position by implementing strategic digital tools. By introducing Centric Visual Boards and Centric Market Intelligence, the company optimises its decision-making processes in product planning and development. This innovative step enables the brand to obtain real-time insights, quickly analyse competitive data, and facilitate more efficient team collaboration. The technological upgrade promises a significant improvement in the speed and quality of strategic decisions, thereby further reinforcing Outdoor Research’s market position in the outdoor sports industry.
Digital Transformation at Outdoor Research
Outdoor Research has recently implemented a strategic digital transformation by integrating Centric Software’s advanced solutions. The company has adopted Centric Visual Boards and Centric Market Intelligence to improve decision-making processes and strengthen competitive insights [1]. The implementation enables the company to visualise real-time assortment decisions and analyse market trends more quickly [1].
Strategic Advantages of Digital Tools
Caroline MacMillan, Senior Director of Product Development and Operations, emphasises that these new tools enable teams to see the direct impact of assortment decisions, from material choices to colour distribution [1]. The technology eliminates repetitive work and accelerates alignment between different departments [1].
Future Perspectives
Outdoor Research plans to develop further system integrations for even richer data analysis [1]. Chris Groves, CEO of Centric Software, considers this an excellent example of how emerging brands can grow strategically through digital innovation [1].